According to @TO, IP NFTs should prioritize building a compelling world, characters, and story rather than putting a PFP on products like beer cans or burger shop logos, reframing how value is created in NFT projects for 2025. Source: https://twitter.com/TO/status/1965508885336265194 He highlights legacy examples like Mario and Pikachu starting narrative-first rather than with restaurants or merchandise, underscoring that durable IP stems from storytelling foundations. Source: https://twitter.com/TO/status/1965508885336265194 For NFT traders, this framework suggests favoring collections investing in lore, character canon, and consistent world-building as leading indicators of sustained demand and secondary-market liquidity over short-lived merch collaborations. Source: https://twitter.com/TO/status/1965508885336265194 Practical screeners include tracking roadmap updates for narrative content, transmedia pilots, and community engagement around story drops as potential catalysts under this IP-first approach. Source: https://twitter.com/TO/status/1965508885336265194